Kia’s Robo Dogs Lead the Way: NFT Collection Generates $100k for Pet Shelters

Fast Facts:

• Kia America launched its first-ever NFT collection on the Tezos blockchain, raising funds for a nonprofit organization working to alleviate overcrowded animal shelters.
•  The campaign featured 10,000 “adoption pass” NFTs claimed for free and an additional 10,000 generative versions sold during the NBA All-Star Game.
• The entire digital collectibles collection sold out on the day of launch, generating an impressive $100,000 for The Petfinder Foundation.
• Russell Wager, Kia America’s vice president of marketing, emphasized the importance of supporting pet adoptions amidst the pandemic’s changing circumstances.
• Kia’s venture into the NFT space showcases that the industry has room for both profit-focused and not-for-profit-focused projects.

Kia America, the renowned automotive brand, recently made a heartwarming entrance into the world of NFTs by introducing its first-ever collection on the Tezos blockchain. The primary goal behind this initiative was to raise funds for a nonprofit organization dedicated to helping overcrowded animal shelters find forever homes for countless furry friends.With the passage of eight months since the project’s inception, the results are nothing short of astounding. By auctioning off thousands of adorable robotic puppy-themed NFTs, Kia managed to raise a staggering $100,000 in support of The Petfinder Foundation, a nonprofit committed to animal welfare.

Robo Dog Takes the Spotlight

The Kia NFT collection, dubbed a major win for both the brand and the animal community, achieved remarkable success through its various offerings. The campaign kicked off with 10,000 “adoption pass” NFTs, which were claimed for free via the Tezos blockchain. Building on this initial excitement, Kia launched another 10,000 generative versions, coinciding with the widely celebrated NBA All-Star Game.

“Kia’s NFT collection exemplifies the power of blending profit and purpose. By embracing Web3 technology, they have not only raised substantial funds for pet shelters but also showcased the incredible potential of NFTs in making a positive impact on charitable causes.”

The Launch Day Triumph

The enthusiasm for Kia’s digital collectibles was palpable, as they quickly sold out on the Sweet NFT marketplace on the very day of their release, generating an impressive $100,000 in funds. Moreover, the campaign’s success didn’t stop there. The collection included a series of other rarer NFTs, each contributing to the remarkable six-figure fundraiser.