Blockchain Meets Runway: AVAVAV and OnlyEver's Hoofster Boot Takes Milan by Storm
"Step into a realm where fashion meets blockchain magic! The dazzling future we've all been waiting for."
| Remarkable |
September 28, 2023
Fast Facts:
- AVAVAV and OnlyEver collaborated to unveil the groundbreaking ‘Hoofster’ boot at Milan Fashion Week.
- The Hoofster is a unique, cloven-toed boot with a faux-fur overlay, inspired by the hooves of a shaggy pony.
- Community members played a pivotal role in shaping the Hoofster’s design, from structure to materials.
- The boot comes with an NFT-linked NFC chip that provides data on ownership, design, and future benefits.
- Each pair of Hoofster boots is crafted exclusively upon order, priced at €750 or 0.4881 ETH.
AVAVAV and OnlyEver have taken Milan Fashion Week by storm with their groundbreaking creation, the ‘Hoofster’ boot. This innovative collaboration merges the worlds of fashion, technology, and blockchain in a way that has fashionistas and tech enthusiasts buzzing with excitement.
A Step Towards Co-Creation
In a move that reflects the changing landscape of fashion, AVAVAV and OnlyEver allowed their community to actively shape the Hoofster’s design. Everything, from its unique cloven-toed structure to the choice of materials and even the boot’s name, was determined through a democratic vote by the community. According to Rocco Bressanin, founder of OnlyEver, this marks a significant shift in the fashion industry: “By embracing blockchain technology and involving our community in the design process, we are pushing boundaries and challenging traditional norms.”
NFT Meets Fashion
What sets the Hoofster apart is its integration of blockchain technology. Each boot comes with an NFT-linked NFC chip, unlocking the boot’s digital twin. This chip not only certifies ownership but also provides comprehensive details about the design and co-creation process. Owners can look forward to future benefits, adding an exciting layer to their fashion investment.
The Hoofster represents a new era of fashion, where creativity knows no bounds, and technology enhances every step. It's a boot that walks the line between tradition and innovation.
Exclusive, Crafted on Demand
The Hoofster is not your run-of-the-mill boot. It’s a limited-edition item, available in sizes from 37 to 45, and each pair is meticulously crafted upon receiving an order. Priced at €750 or 0.4881 ETH, it’s a symbol of exclusivity and individuality. While AVAVAV’s Milan Fashion Week show may have raised a few eyebrows, both AVAVAV and OnlyEver are convinced that their initiative is a significant step towards a future where blockchain technology, community participation, and fashion seamlessly intertwine.
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