Australian Adventure in the Metaverse: Unlocking Music and Whiskey Delights
Fast Facts:
- Jack Daniel’s partners with Yahoo Creative Studios for a Web3 project featuring music NFTs in an AR game.
- Players can unlock music NFTs and other rewards by discovering and opening Jack Daniel’s AR crates.
- The crates contain enticing rewards, including drink coupons, trips to the Tennessee distillery, and music tracks from Australian bands.
- The game is similar to Pokémon GO and utilizes a map-centric approach, dispersing AR rewards across five Australian cities.
- Jack Daniel’s venture into the NFT and metaverse realm started in September the previous year.
In a thrilling fusion of technology and tradition, Jack Daniel’s, the renowned Tennessee whiskey giant, is embarking on an exhilarating AR adventure. Collaborating with Yahoo Creative Studios, they are set to unveil an AR-based game akin to the popular Pokémon GO, featuring an array of music NFTs and enticing rewards. Daisy, our enthusiastic Content Director, brings you all the exciting details of this innovative project.
The AR Game Experience
The forthcoming AR game, a result of Jack Daniel’s bold foray into the NFT and metaverse landscape, promises an immersive experience for players across five Australian cities. Using a map-centric approach, the game scatters AR rewards and Jack Daniel’s branded packages, concealed within captivating AR crates, throughout various real-world locations. Players are in for a delightful surprise as each AR crate holds a treasure trove of digital assets waiting to be unlocked. Among the enticing rewards are exclusive music NFTs from three iconic Australian bands: Stand Atlantic, Winston Surfshirt, and the Psychedelic Porn Crumpets. Every day, gamers will have the chance to discover new crates filled with exciting rewards, adding an element of surprise and thrill to the virtual treasure hunt.
“Get ready to raise your glasses to an extraordinary journey where the world of augmented reality meets the harmonious realm of music NFTs! Jack Daniel’s and Yahoo are crafting an unparalleled experience that celebrates the spirit of adventure and creativity, all within the metaverse’s exciting embrace.”
Yahoo’s Custom-built Wallet and Web3 Incentives
To heighten the excitement further, Yahoo has designed a custom-built digital wallet, where players can safely store their collectible items from the AR crates. This feature ensures that players can carry their rewards with them across the metaverse and share their digital assets with pride. Notably, the rewards extend beyond music NFTs, with enticing perks like drink coupons and even an opportunity for lucky winners to embark on an unforgettable trip to Jack Daniel’s distillery in Tennessee. The collaboration with iconic Australian bands also goes beyond a one-time deal, as it promises ongoing royalties, allowing musical talents to continue reaping the rewards of their creativity. With this groundbreaking project, Jack Daniel’s cements its position as a pioneer in the NFT and Web3 space, captivating customers with a unique blend of immersive gaming, exclusive music, and the classic allure of Tennessee whiskey.
