Lufthansa Soars into the Digital Skies with NFT Loyalty Program
"Lufthansa takes flight into the NFT world. Get ready for some serious digital collectible action in the skies!"
| Awesome |
September 3, 2023
Fast Facts:
- Lufthansa’s NFT Takeoff: Lufthansa Airlines introduces an NFT loyalty program for passengers, rewarding them with digital collectibles for flying with the airline group.
- Uptrip App Unleashed: The Uptrip app, developed by Lufthansa Innovation Hub, will be the gateway to this exciting program, offering trading cards based on travel experiences.
- Miles & More Expansion: Lufthansa’s existing Miles & More loyalty program, boasting 36 million members, is expanding into the NFT space, bringing blockchain-based rewards to traditional travelers.
- Massive Soft Launch: Uptrip had a successful soft launch, with 20,000 users and over 200,000 digital trading cards already in circulation.
- Polygon Powers Debut: The Uptrip app is making its public debut on the Ethereum layer-2 scaling solution, Polygon, promising fast and cost-effective transactions for users.
In a groundbreaking move, Lufthansa, one of the aviation giants, is venturing into the world of non-fungible tokens (NFTs) with the launch of its dedicated NFT loyalty program. This program, set to revolutionize the way travelers are rewarded, encompasses not only Lufthansa but also its sister airlines, Austrian Airlines and Swiss International Air Lines. Passengers taking to the skies with these carriers can now unlock an array of digital collectibles that are nothing short of travel treasures.
Uptrip: Your Passport to NFT Adventure
This thrilling journey into the NFT realm begins with the Uptrip app, a creation of Lufthansa Innovation Hub, the digital innovation subsidiary of the aviation conglomerate. Passengers can now scan their boarding passes using this app to receive NFT trading cards, each uniquely themed around specific destinations, aircraft models, and even special holidays. But that’s not all! These digital gems open doors to a host of travel benefits, including in-flight Wi-Fi, access to airport lounges, flight upgrades, airline miles, and more.
Expanding the Miles & More Universe
For those familiar with Lufthansa’s traditional Miles & More loyalty program, this NFT initiative marks a bold expansion. With a staggering 36 million members, Miles & More has long been synonymous with airline loyalty. Now, it’s venturing into the world of blockchain-based rewards, bringing the excitement of NFTs to its loyal travelers. Uptrip, previously soft-launched and well-received by over 20,000 users, with 200,000 digital trading cards already circulating, is making its public debut via Polygon, an Ethereum layer-2 scaling solution renowned for its speed and affordability.
From trading card booklets to digital skies – Lufthansa's NFT loyalty program brings the thrill of collecting to the world of travel. Buckle up for the ride!
Uptrip’s Marketplace Soars
Beyond the loyalty program, Uptrip has more in store for its users. This year, the app is set to launch a marketplace, further enhancing the NFT experience for travel enthusiasts. As of now, the Uptrip app is available for download on both the App Store and the Google Play Store, making it accessible to a wide audience.
A Smooth Takeoff into NFT Skies
As the second-largest German airline, Lufthansa’s leap into the NFT realm promises to introduce a vast number of passengers to the world of non-fungible tokens. Whether you’re a seasoned collector or a newbie in the NFT game, this is one exciting initiative to keep an eye on. Stay tuned for more updates as Lufthansa and Uptrip redefine the future of airline loyalty in the digital age.
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