Mercedes-Benz Revolutionizing the Digital Art World

Fast Facts:

• Mercedes-Benz NXT partners with artist Harm van den Dorpel and Fingerprints DAO for the ‘Maschine’ NFT collection.
• NFTs gain popularity, providing luxury brands new avenues for digital engagement.
• Harm van den Dorpel explores emergent aesthetics through software and language in his thought-provoking artworks.
• The ‘Maschine’ collection merges generative art and 3D work, pushing the boundaries of artistic expression.
• The Dutch auction for the ‘Maschine’ collection is limited to collectors in select countries to ensure compliance and security.

In a visionary move that blends tradition with innovation, luxury automaker Mercedes-Benz NXT announces its groundbreaking collaboration, the “Maschine” NFT collection. Partnering with acclaimed generative artist Harm van den Dorpel and art collectors Fingerprints DAO, Mercedes-Benz NXT continues its legacy of embracing the arts and pushing the boundaries of creativity. This collection not only underscores the brand’s commitment to innovation and artistic expression but also marks its strategic entry into the thriving NFT landscape, reflecting the growing significance of digital art in the luxury industry.

Mercedes-Benz’s Foray into NFTs

With a rich history of craftsmanship and design excellence, Mercedes-Benz NXT has long embraced creative collaborations that have shaped its iconic vehicles. Now, the brand extends this design philosophy to the realm of NFTs, recognizing the rise of Non-Fungible Tokens (NFTs) as a revolutionary force in the art market. By collaborating with accomplished artists like Harm van den Dorpel, known for exploring emergent aesthetics through software and language, Mercedes-Benz NXT showcases its dedication to nurturing artistic talent and supporting pioneering initiatives within the digital art landscape. The “Maschine” collection signifies a fusion of art and technology, where Harm van den Dorpel’s expertise in generative art combines with his first foray into 3D work, pushing the boundaries of artistic expression.

“Through our ‘Maschine’ NFT collection, Mercedes is breaking new ground, redefining luxury in the digital era.” 

The ‘Maschine’ Collection and Fingerprints DAO

The “Maschine” collection represents a significant milestone for both Harm van den Dorpel and Mercedes-Benz NXT. Van den Dorpel curated the collection using a custom neural network to select generated outputs based on his artistic preferences, infusing cutting-edge technology into the art creation process. Guided by Fingerprints DAO, a collector of historic blockchain-based generative art, this collaboration aligns with Mercedes-Benz NXT’s vision of creating digital objects that transcend time.

The upcoming Dutch auction hosted by Fingerprints DAO provides collectors from select countries with an opportunity to acquire these unique digital artworks. To ensure compliance and security, the auction’s participation is limited to specific countries, including all 26 EU countries, Brazil, Japan, Singapore, the United Kingdom, and the United States.