Visa Web3: Rewriting the Rules of Loyalty in the Digital Age
"The Digital Evolution with Visa Web3 – A Bold Leap for Engaging Customer Experiences and Future-Forward Loyalty Programs!"
| Release radar |
January 5, 2024
Fast Facts:
- Visa introduces Visa Web3, a groundbreaking loyalty and engagement solution, shaking up traditional customer interaction strategies.
- The solution transcends transaction-based rewards, offering gamified giveaways, augmented reality experiences, and digital collectibles for diverse activities.
- Visa collaborates with SmartMedia Technologies, merging Web2 and Web3 innovations to create tailored brand experiences for consumers through digital wallets.
- Tyler Moebius, CEO of SmartMedia Technologies, emphasizes the shift towards a value exchange-focused approach, transforming loyalty beyond mere transactions.
- This partnership heralds a pivotal moment in customer loyalty, using Web3 technology to build meaningful connections between brands and consumers in the evolving digital landscape.
Revolutionizing Loyalty: Visa’s Bold Step into Web3 Engagement
In a monumental leap forward, Visa, the global payment giant, has ushered in a new era of customer engagement and loyalty programs with the launch of Visa Web3. Recognizing the evolving preferences of digital consumers, Kathleen Pierce-Gilmore, Visa’s Senior Vice President, declared a strategic departure from conventional loyalty programs. Visa Web3 marks a paradigm shift by offering dynamic experiences, including gamified giveaways, augmented reality treasure hunts, and unique ways to earn and redeem loyalty points.
A Pioneering Partnership: Visa Meets SmartMedia Technologies
This transformative solution is a result of Visa’s collaboration with SmartMedia Technologies, specialists in blending Web2 and Web3 innovations. Beyond transaction-based rewards, this partnership envisions a value exchange between brands and consumers. Tyler Moebius, CEO of SmartMedia Technologies, underscores the groundbreaking nature of this collaboration, redefining loyalty by creating more profound connections. By harnessing Web3 technology, Visa and SmartMedia Technologies are not just launching a solution; they’re heralding a new era in customer loyalty, catering to evolving preferences and behaviors in the digital landscape.
Visa Web3 isn't just about loyalty; it's about weaving a tapestry of unforgettable brand experiences in the digital realm, connecting hearts beyond transactions.
Read full source(s):
